MM3.0 – The Future of Messaging
Published: Tuesday 9 March 2010
Region: Global
A vision for the future role of operators in next-generation messaging:
Over the past several years, the mobile network operator (MNO) driven world of tightly integrated, closed messaging systems has started to crumble. External factors such as the launch of the iPhone, App Stores and social networks have accelerated mobile data usage and will most likely impact MNO messaging revenues. This paper provides insight into the rise of mobile data services, market drivers, likely messaging business models and architectural options that will dominate in the future.
