Nokia is changing the business model behind its Life set of services, according to an interview given to Mobile World Live by Dr Arun Gowda, the global product manager for health with Nokia Life. “In terms of services, what we’re looking at is moving from a consumer-paid model to a free model for the consumers,” he says.
Gowda explains how he will make a free service work given the stance that Nokia Life is not a philanthropic exercise and hence has a need to ultimately generate revenues.
And he gives examples from the countries where the company is pioneering this shift away from a fee-based model. Nokia Life covers a number of services relevant to developing markets, such as health, but also including education and agriculture.
Watch the full video here