Samsung hits new note with tablet launch

28 FEB 2012

LIVE FROM GSMA MOBILE WORLD CONGRESS 2012: Korean equipment manufacturer Samsung unveiled the second device in its Note line-up at Congress this week, and also made it clear that it views the “Note” range as a new category that is not dependent on the form factor.  
The Android 4.0-based Galaxy Note 10.1 is a tablet-sized follow-up to the 5.3-inch device that was launched last year and also comes with the S-pen technology that allows the user to draw pictures and images on the screen.  
According to Juha Park, senior vice president in the Samsung global product management group, Note “is a product category that links the phone and the tablet”.  
“We created a new category…that is based on usage and not the form factor,” Park told Mobile World Daily. “I believe other vendors will follow our lead.”
Indeed, Samsung is keen to increasingly show itself as a leader in the mobile networks and devices market, and not just a follower of others. Park added that the company expects to sell more than double the number of smart devices this year compared to last year, when it sold 97 million smartphones and between 6 million and 7 million tablets.  
Park said sales of the first Galaxy Note have so far reached 2 million globally, and the target is to reach sales of 10 million this year.  
Also at MWC, Samsung unveiled the Galaxy Beam, a projector smartphone that allows users to display and share photos, videos and other content stored in the device onto any flat surfaces.


Justin Springham

Justin manages the editorial content for the Mobile World Live portal and award-winning Mobile World Live TV service. In the last few years Justin has launched and grown a portfolio of premier media products, which include the Mobile World Congress...

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