VimpelCom takes localised approach to global operation

25 Apr 2012

Operator giant VimpelCom plans to closely monitor the performance of each of its recently acquired networks from Wind Telecom and is adopting a ‘localised’ approach to managing each business as it determines how to best run a diverse range of mobile networks. Following completion of the US$6 billion Wind Telecom acquisition last summer, VimpelCom is the world’s sixth-largest operator group in terms of connections. In an exclusive new interview with Mobile World Live, VimpelCom’s CEO Jo Lunder said that the company – now present in more than 15 different countries, across both emerging markets and highly-penetrated regions – has adopted a “decentralised business model with a lot of resources and authority delegated to the operating units.”